What is Fanmix?
Simply put, Fanmix is the solution to the struggle of artist monetization.
The End of the “Starving Artist”
For as long as there has been music there has been the perception that musicians must suffer economically in order to afford the ability to perform. Contrary to what may be the popular perception, a musician doesn’t sit down at a computer, record a song, upload it to streaming services, and then sit back and enjoy the royalties that start pouring in. An artist spends hundreds of thousands of hours in their life honing and refining their craft. There’s the cost of instruments, engineers, studio time, producers, mastering, and dozens of smaller expenses that go into a single recording. All of that effort and expenditure has absolutely no guarantee of returning a single penny.
That doesn’t include the hours spent building a fanbase eager to consume the content you produce. Branding, marketing, and promotions are completely different set of skills independent of the ability to create music and equally as indispensable. That is where Fanmix comes in.
Fanmix provides the tools to directly monetize a musician’s music and brand to the fans that appreciate it. Those tools work hand-in-hand with the modern music industry, including streaming services and social media.
The Superfan Lootbox
An artist’s fans are their income. Fans aren’t just people who listen to your music, they are people who are passionate about that artistic expression and are willing to pay money to support that expression. That’s not just buying the album, either. That’s t-shirts, posters, concert tickets, and the collection of shared experiences that go into being a true fan.
Fanmix provides a way to frontload your biggest fans with all of the things they need to feel a part of your artistic expression. What goes in the lootbox is up to the individual artist, which makes it more than just merch: it’s part of the artistic expression.
… And of course, the Music
The basis of every Superfan Lootbox is new music. Fanmix doesn’t just sell merch, it helps musicians create. In the end it’s the music that matters. It’s the music that drives the merchandise and marketing. It’s the skill and talent of the artist being monetized and Fanmix preserves that integral relationship with new music being at the core of every Superfan Lootbox.
A Simple Solution
Buy a lootbox. Become a superfan. Support emerging artists. Fanmix is a simple solution to the complex problems facing artists in the modern music industry. It leverages the latest technology to provide a direct and meaningful connection between artists and fans, while at the same time providing artists the money they need to create.
Go to fanmix.com and see it in action for yourself. Artists are using it right now to make music for those people that want to hear it the most: their fans!
